📬 Stay In The Loop With Custom Media

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Don’t Just Post. Plan. Perform.

A smart content strategy can turn silence into sales. We help brands organize, optimize, and humanize their messaging across platforms. Because random content = random results.

Book a Content Audit
Request Your Content Calendar
Schedule a Strategy Call

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What We Deliver

🛠 Build Your Content Like a Business Engine — Not a Guessing Game.

Cross-Platform Content Strategy
Cross-Platform Content Strategy

🌐 Unified brand voice. Platform-specific impact.

    • A content blueprint that connects your website, social media, blogs, videos, emails, and even print

    • Aligned tone, message, and format for each channel

    • Strategic content pillars and topic clusters

    Example:- For a language coaching brand, we built a 3-month cross-platform strategy — their YouTube and Instagram started converting students without ads.
Editorial Calendar Design
Editorial Calendar Design

📅 No more “What should we post today?” confusion.

  • Detailed 30–90 day calendars

  • Includes post types, captions, hashtags, publishing dates

  • Aligned with seasons, launches, trends, and events

  • Optional Google Sheets or Notion board delivery

Example: - A jewelry brand used our calendar to streamline festive season promotions — 4x more engagement than last year.
SEO & Storytelling Integration
SEO & Storytelling Integration

🔍 Write for people. Rank on Google. Win both.

  • Keyword research + natural placement

  • Structured content with hooks, headers, and hierarchy

  • Conversion-optimized blogs, service pages, and ad copy

  • Emotional storytelling + data-backed structure

Example: - We rewrote 6 service pages for a wellness startup — bounce rate dropped by 32%, leads doubled.
Team Training & Content Audits
Team Training & Content Audits

🧠 Empower your in-house team to create like pros.

  • 1-on-1 or group workshops (online or in-person)

  • How to write better captions, plan content, and measure results

  • Audit your current content for gaps, tone issues, or missed opportunities

  • Ongoing support (optional)

Example: - We trained a school's in-house social media team — now they plan their entire calendar confidently every month.
Brand Messaging & Voice Development
Brand Messaging & Voice Development

🗣 Sound like YOU — not like everyone else.

  • Help in defining your unique tone: bold, calm, wise, funny, etc.

  • Copywriting guidelines for all future content creators

  • Slogan, tagline, and content style alignment

  • Voice chart for internal reference

Example  ;- An NGO came to us sounding generic. We helped them sound human — and donors started resonating instantly.
Platform-Specific Micro Strategies
Platform-Specific Micro Strategies

📱 LinkedIn ≠ Instagram ≠ Email. We help you win each.

  • What works best where — and how to format it

  • Reel vs. Carousel vs. Blog vs. Newsletter tactics

  • Daily/weekly/seasonal formats for engagement

  • Ideal for startups, influencers, schools, or coaches

Example: -  We created a 4-week “Professional Build-Up” strategy for a career coach — LinkedIn post reach increased 9x.
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👥 Who Needs This Service?

 

🎯 For You If…🧩 Use Case
You’re tired of random postingConsistent & planned calendar setup
You want better results from contentROI-driven content alignment
You need help training your teamInternal upskilling & handover
You’re building a brand voiceLong-term identity & positioning
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🔄 Our Strategy Process

🔍 Our 5-Step Process
Discovery Session
1️⃣
Discovery Session

Your Business, Your Audience, Your Content Goals

We begin with a deep-dive session to understand your brand's current content efforts, goals (leads, engagement, awareness), target audience, competitors, and available internal resources.

🎯 Example: A real estate firm wants to generate leads through educational YouTube content but has no clear messaging or plan.
🧠 Use Case: Essential for startups, service businesses, coaches, and brands launching new products or entering digital.
Content Audit & Market Research
2️⃣
Content Audit & Market Research

We Analyze What’s Working — and What’s Not

We audit your existing content (blogs, social posts, ads, videos) to assess tone, engagement, performance, and SEO. Simultaneously, we conduct competitive analysis and keyword research to find missed opportunities.

🎯 Example: A school’s blog covers 20 random topics, but none are optimized for parent search queries — our audit reveals the gap.
🧠 Use Case: Ideal for brands that have content but lack direction or strategy.
Strategy & Planning Development
3️⃣
Strategy & Planning Development

Platform-Wise Plan With Pillars, Formats & Posting Rhythm

We create a detailed roadmap: your core content pillars, recommended formats (reels, blogs, carousels, shorts), posting frequency, and platform-specific goals. Everything is aligned with business objectives and audience behavior.

🎯 Example: A nutritionist gets 3 pillars: “Quick Tips,” “Client Stories,” “Busting Myths,” with 4 posts/week mapped per platform.
🧠 Use Case: For businesses who need a structured yet flexible content system across channels.
Calendar + Brand Voice book
4️⃣
Calendar + Brand Voice book

Calendar + Brand Voice book

You receive a plug-and-play editorial calendar with content ideas, captions, sample designs, and a tone-of-voice document (Voice book ) to ensure consistent messaging across your team or vendors.

🎯 Example: A coaching center gets a 30-day Instagram plan with topic list, tone samples (“Friendly yet authoritative”), and Canva-ready templates.
🧠 Use Case: Perfect for businesses managing content in-house but needing strategic direction.
Team Training & Support
5️⃣
Team Training & Support

We Train Your Team to Execute Like Pros

We offer interactive sessions to train your marketing/content team on how to write better captions, follow the strategy, use tools like Notion or Buffer, and analyze performance. Templates & feedback included.

🎯 Example: A YouTube team is taught how to optimize thumbnails, titles, and hook intros using brand-specific guidelines.
🧠 Use Case: Beneficial for companies with junior teams or freelancers needing clarity and performance mindset.
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🛠️ Why Custom Media?

🛠️ Why Custom Media?
✅ Feature💬 Why It Matters
🧠 Strategy + CreativeWe don’t just make designs — we make them work
📋 Editable Calendar FormatsGoogle Sheet, Notion, PDF — as per your comfort
🔎 SEO-Aware + Human-CenteredWe balance Google keywords with emotional storytelling
📚 Training SupportWe empower your people, not replace them
🇮🇳 India-Tailored ApproachHindi-English support, trend alignment with Indian context
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Client Success Stories
Ankita Sharma
Custom Media’s content strategy completely transformed our online presence. Their research-driven approach helped us connect with students authentically and boosted our enrollment numbers significantly.
Founder, Edu Leap Academy
Rohit Malhotra
The marketing consulting provided by Custom Media gave us a clear roadmap for growth. Their insights into audience behavior and content planning helped optimize our campaigns and improve ROI.
CEO, Green Tech Solutions
Sonal Verma
We had scattered content with no clear direction. Custom Media created a structured calendar and strategy that aligned perfectly with our brand voice. Engagement and brand recall have never been better.
Brand Manager, Luxe Living Furniture
Deepak Joshi
Their consulting helped us identify new content opportunities and streamline our marketing efforts. The results were evident in increased website traffic and higher conversion rates.
Owner, Fresh Brew Coffee Roasters

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Contact Us

Ready to Bring Your Story to Life?
Let’s create something unforgettable together

📩 Drop us a message or book a free consultation call today!

Your Media Journey Starts Here

Whether you’re a startup or a growing brand, we’re excited to collaborate.

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Click Me!

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🏁 Let’s Make You AI-Ready

Content isn't king. Strategy is. Let us help you build content that’s not just beautiful — but purposeful, planned, and powerful.

Start With a Free Content Audit
Book Your 30-Day Strategy Plan
Need Training? Let’s Talk

Custom Media is your full-suite digital partner — from creative content and campaign kits to AI-powered marketing automation.

We don’t just deliver media, we craft impact.

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