Brand Identity & Rebranding

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🟨 What We Deliver

🖌️ Your Brand. Redesigned to Resonate.

From logo to language — we help you create a brand identity that doesn’t just look good, but connects deeply, communicates clearly, and stays consistent across platforms.

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See Identity Samples

Talk to a Brand Consultant

🟨 What We Deliver

What We Deliver

🌟 Build a Brand That’s Instantly Recognizable, Emotionally Relatable, and Strategically Sound.

Logo & Brand Mark Development

🔖 Designs that capture essence, adapt anywhere, and stand the test of time.

Custom logo systems — main logo, icon, symbol, responsive variants
Designed for web, print, packaging, and app icons
Emotion-driven concepts based on your mission, audience, and vibe
Includes mockups, export-ready files, and black/white versions

Example:

We rebranded a café with a hand-drawn logo + digital icon set. Their Insta traffic doubled after the reveal.

Color Palette, Typography & Visual Style

🎨 A visual language your audience can recognize in 3 seconds.

Strategic color selection based on brand psychology & industry
Font pairings that balance style and readability
Image tone guidelines: abstract, lifestyle, product-focused, etc.
Design harmony for banners, brochures, website, packaging

Example:

An NGO shifted from dull colors to a bright, trust-based palette. Donor response and shares went up by 40%.

Brand Voice & Messaging Strategy

🗣 How you sound is as important as how you look.

Define tone: professional, quirky, warm, authoritative, etc.
Messaging framework for bios, taglines, descriptions, emails
Content voice samples for website, ads, support replies
Keyword-positioned voice guide for SEO-rich writing

Example:

A service company using casual language was struggling to close deals. We revamped tone to formal-informative — lead conversions went up by 28%.

Brand Guidelines & Asset Kit

📘 Your internal brand Bible — made easy and ready to share.

Logo usage rules: size, space, placement
Do’s & Don’ts for designers and vendors
Color codes (HEX, RGB, CMYK), font links, image references
Printable + digital brand book (PDF or Notion)

Example:

A school chain used our brand kit to unify 5 campuses' marketing. Now every poster, video, and email matches their core look perfectly.

Rebranding & Brand Refresh

🔁 Already have a brand? Let’s make it better — not just different.

Visual and voice audit of your current brand identity
Gentle refresh or full repositioning as per your market goals
Ideal for evolving businesses, product pivots, or mergers
Maintain legacy — add modern flair

Example:

We rebranded a 10-year-old stationery brand. Kept their heritage colors, added bolder fonts and icons — their audience reconnected instantly.

Brand Collateral Design

📦 We also design your first set of brand materials.

Visiting cards, letterheads, envelopes, email signature
Branded presentations, social templates, invoice designs
Packaging layouts or label ideas
Editable Canva or Figma files for ongoing use

Example:

A startup got their pitch deck and visiting cards from us — closed 3 investor meetings using that kit.

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👥 Who Is This For?

💡 If You Are…	🧩 Why You Need It
Starting a new business	Set a clear, memorable brand identity
Repositioning in the market	Show growth and new direction
Targeting new audience	Align visuals + voice to new demographics
Expanding your team/locations	Maintain consistency across touchpoints
Feeling outdated	Modernize without losing your story

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🧭 Our Brand Building Process

🔍 Our 5-Step Process

From unknown to unforgettable — we build your brand with clarity, creativity, and consistency.

Discovery & Brand Understanding

1️⃣

Discovery & Brand Understanding

Who Are You? What Do You Stand For?

We begin by understanding your business goals, mission, values, audience, and market positioning. Whether you’re building a brand from scratch or evolving an existing one — we gather insights that shape your brand's DNA.

🎯 Example: A healthcare startup wants to be seen as modern, compassionate, and affordable. We lock in tone, visual cues, and messaging keywords.
🧠 Use Case: Crucial for startups, rebranding efforts, or businesses scaling to new markets.

Creative Mood board & Concept Directions

2️⃣

Creative Mood board & Concept Directions

Visual Language, Inspirations & Possible Directions

We create 2–3 concept routes with sample color palettes, typography, logo styles, and image mood boards. This helps visualize the “look & feel” before we start designing.

🎯 Example: A D2C skincare brand gets one “minimal luxury” and one “fun + bold” option to choose from.
🧠 Use Case: Ideal for founders and teams who want visual clarity before committing to a design.

Logo & Brand Asset Development

3️⃣

Logo & Brand Asset Development

Logos, Icons, Fonts, & All That Makes You You

We design your logo system — including primary logo, icon, black-and-white version, and favicon. Along with it, we define typography, imagery styles, icon shapes, and brand visuals.

🎯 Example: An EdTech company receives 3 logo variations, favicon icons, and a custom Google Fonts pair.
🧠 Use Case: For businesses that need scalable branding for web, print, packaging, and merchandise.

Brand Guidelines + Voice Development

4️⃣

Brand Guidelines + Voice Development

Your Brand Bible — All Rules, One Place

We create a Brand Book that includes logo usage, color codes, spacing, do’s & don’ts, brand tone of voice, messaging examples, and tagline rules. This ensures consistency — whether content is made by your internal team or any vendor.

🎯 Example: A coaching institute gets a 20-page guide covering how to use brand colors, fonts, and even WhatsApp templates.
🧠 Use Case: Must-have for teams working with multiple vendors or scaling across touchpoints.

Asset Delivery & Ongoing Support

5️⃣

Asset Delivery & Ongoing Support

Everything You Need — In Your Hands

Once approved, we hand over source files (AI, EPS, PDF, PNG), ready-to-use logo kits, and social media DP files. Optional support for future designs, website, pitch decks, or print collateral is available.

🎯 Example: A brand receives editable Canva templates, social banners, and icon sets post-delivery.
🧠 Use Case: Perfect for founders who want full control of their branding toolkit without depending on designers every time.

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🛠️ Why Choose Custom Media?

✅ Feature	💬 Why It Matters
🎨 Design + Strategy Combo	Aesthetics + Market Positioning = Real Identity
📚 Clear Guidelines	Easy for future designers and teams
🗣 Hindi-English Dual Voice Support	Ideal for Indian businesses + bilingual brands
🧠 Rooted in Psychology	We align colors, fonts, and tone with target emotion
📦 End-to-End	From logo to voice to launch — all in one place

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🛠️ Why Choose Custom Media?

💬 Client Testimonials

Ayesha Khan

Custom Media created a logo and brand identity that perfectly captures our café’s vibe — modern yet cozy. Their creative process was collaborative, and the final designs exceeded all expectations.

Founder, Urban Roots Cafe

Vikram Patel

The branding package they delivered helped us reposition our startup in a highly competitive market. The new logo and color scheme give us a professional, cutting-edge look that clients immediately trust.

CEO, NexGen Tech Solutions

Shruti Malhotra

I wanted a brand identity that feels authentic and elegant. Custom Media listened carefully and delivered a logo and branding materials that reflect my vision perfectly. The entire experience was smooth and inspiring.

Entrepreneur, Bliss Organic Skincare

Rajesh Verma

From concept to final logo, their team was responsive and creative. The branding gave our consulting firm a fresh face, making it easier to build trust with new clients and stand out from competitors.

Founder, Verma Consulting

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Contact Us

Ready to Bring Your Story to Life?
Let’s create something unforgettable together

📩 Drop us a message or book a free consultation call today!

Your Media Journey Starts Here

Whether you’re a startup or a growing brand, we’re excited to collaborate.

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🏁 Let’s Make You AI-Ready

Make Your Brand Not Just Seen — But Remembered. Let’s build (or rebuild) your brand the right way — with intention, clarity, and impact.

Request a Brand Review

Get Logo + Voice Package

Ask for Brand Audit PDF

🟨 What We Deliver

🟨 What We Deliver

🌟 Build a Brand That’s Instantly Recognizable, Emotionally Relatable, and Strategically Sound.

🔖 Designs that capture essence, adapt anywhere, and stand the test of time.

🎨 A visual language your audience can recognize in 3 seconds.

🗣 How you sound is as important as how you look.

📘 Your internal brand Bible — made easy and ready to share.

🔁 Already have a brand? Let’s make it better — not just different.

📦 We also design your first set of brand materials.

Add Your Heading Text Here

👥 Who Is This For?

🧭 Our Brand Building Process